andy-awards logo ANDY Awards

ANDY Awards

Creative Award
New York, United States
Tate Britain - "Bp 500 Years Of Stories 2" by ANDY Awards 2017

Filter results by

TitleBp 500 Years Of Stories 2
Agency
Campaign 500 years of Stories
Advertiser Tate Britain
Brand Tate Britain
PostedSeptember 2017
Business Sector Culture, Leisure & Sport
Story Radio is rarely used to advertise art, the most visual of mediums, but using spoken words we were able to paint a powerful picture by telling the stories behind them, driving them to experience art for themselves at Tate Britain.
Media Type Web Film
Length
AI Description The ad opens by addressing the perceived irrelevance of art to modern generations, especially among young people. With footage of diverse individuals expressing their lack of interest in art, it contrasts casual dialogues with scenes of iconic art pieces displayed at Tate Britain. Text on screen narrates about declining visitor numbers at the gallery, with emphasis on lost stories behind the artworks. Through audio, the ad shares compelling narratives relating to artists like Francis Bacon, transforming perceptions of those interviewed. The visuals capture reactions of a young audience reading powerful descriptions and stories linked to art pieces. It then highlights footage of public displays in underground stations, illustrating innovative storytelling methods. The ad closes by showing engaged visitors within Tate Britain, reinforcing the reclaiming of meaning in art. The overall message is a call for renewed appreciation and engagement with art, emphasizing that stories have the potential to enliven gallery visits and reconnect audiences with cultural heritage.