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ANDY Awards

Creative Award
New York, United States
Tate Britain - "Bp 500 Years Of Stories" by ANDY Awards 2017

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TitleBp 500 Years Of Stories
Agency
Campaign 500 years of Stories
Advertiser Tate Britain
Brand Tate Britain
PostedSeptember 2017
Business Sector Culture, Leisure & Sport
Story Radio is rarely used to advertise art, the most visual of mediums, but using spoken words we were able to paint a powerful picture by telling the stories behind them, driving them to experience art for themselves at Tate Britain.
Media Type Web Film
Length
AI Description The advertisement features a group of young individuals discussing their interests, initially expressing little to no interest in art. Transitioning to a more contemplative tone, they are presented with stories behind famous artworks by artists like Francis Bacon. The ad uses engaging narratives to reveal the creators' histories and the emotions behind the works, compelling the youths to explore art further. The visual style is simplistic, focusing on the raw reactions of the individuals as they read and listen to the stories. The ad culminates with the youths visiting Tate Britain, where they reflect contemplatively on the artworks, highlighting the campaign's message about connecting modern audiences with British art through storytelling.