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HP - "Magic Words - Documentary"

AlmapBBDO São Paulo, Brazil

Awards

14899

Brand: HP
Country: Brazil

Advertiser: Hewlett-Packard

Title	Magic Words - Documentary
Agency	AlmapBBDO
Campaign	Magic Words
Advertiser	Hewlett-Packard
Brand	HP
Posted	September 2017
Media Type	Integrated Media/360 Activation
Length	415 seconds
AI Description	The "Magic Words - Documentary" ad by HP, produced by AlmapBBDO in 2017, creatively highlights the power of storytelling and memory preservation. Set in Brazil, the documentary-style ad captures the voices of elders who have rich life stories but struggle to write due to illiteracy. Scenic visuals of landscapes, beaches, and mangroves intertwine with heartfelt narratives, emphasizing the gap between oral history and written record. HP showcases an innovation that records these spoken stories, converting them into written text, thus allowing memories to be printed. The ad features both technological and emotional themes, aiming to bridge generations and safeguard cultural heritage.
Managing Partner Chief Creative Officer	Luiz Sanches
Executive Creative Director	Bruno Prosperi
Creative Director	Bruno Prosperi
Creative Director	André Gola
Creative Director	Benjamin Yung Jr.
Creative Director	Marcelo Nogueira
Creative Director	Gola BJ Nogueira Pernil
Digital Creative Director	Luciana Haguiara
Art Director	Pedro Burneiko
Art Director	Renato Jun Okida
Art Director	Nando Sperb
Art Director	Tiago Padilia
Art Director	Luciano Lincoln
Copywriter	Luciana Haguiara
Copywriter	Daniel Oksenberg
Creative technologist	Renato Jun Okida
UX Designer	Caroline Kayatt
Technology Director	Eduardo Bruschi Cardoso
Project Manager	Mayra de Souza Otsuka
Graphic Producer	José Roberto
Graphic Producer	Anderson Teixeira
Graphic Producer	Liverson Costa Santos
Graphic Producer	Fred de Oliveira
Revisors	Eliana Pavon
Revisors	Marcos Bortolazzo
Digital Producer	The Goodfellas
Production Company	Bando Studio
Executive Producer	Marcela Sutter
Production Company Producer	Amiten Panzera
Director of Photography (DOP)	Vagner Jabour
Assistant Director	Nico Matteis
Photographer	Gabriel Bianchini
Photographer	Jose Cabaço
Editing Company	Guilherme Tensol e Lucas Rangel
Post Production	Ruda Cordaro
Post Production	Mosh Post
Sound Production	Satélite Áudio
Sound Producer	Equipe Satélite
Production Company Producer	Fernanda Costa
Printing Marketing Brazil	Nara Marques
Accounts Vice President	Filipe Bartolomeu
Account Director	Juliana Janot
Account Supervisor	Thamy Ortiz
Account Executive	Stéffano Coelho
Press assistant	Tiara Vaz
Media Supervisor	Fernanda Maia
Digital Head of Art	Pedro Burneiko
Art Director	Pedro Burneiko
Art Director	Nando Sperb
Art Director	Tiago Padilia
Content Director	Chris Alvares de Mello
Revisors	Eliana Pavon
Revisors	Marcos Bortolazzo
Director	Leandro HBL
Photographer	Ale Charro e Samuel Costa
Editing Company	Guilherme Tensol e Lucas Rangel
Colorization	Bleach Filmes
Printing Marketing Brazil	Nara Marques
Accounts Vice President	Filipe Bartolomeu
Press assistant	Tiara Vaz