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ANDY Awards

Creative Award
New York, United States
Burger KIng - "Scariest BK" by ANDY Awards 2017

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TitleScariest BK
Agency
Campaign Scariest BK
Advertiser Burger King
Brand Burger KIng
PostedJuly 2017
Media Type Events
Length
AI Description The "Scariest BK" ad by Burger King creatively turns a Halloween theme into a competitive jab at their rival, McDonald's. In this ad from 2017 by DAVID Agency, a Burger King restaurant is humorously disguised as a ghost with McDonald's branding, highlighting the flame-grilled technique used by Burger King. The costume features the McDonald’s logo, and the word “BOOOOO!” printed as if to mimic a ghostly McDonald's. This visual metaphor suggests that nothing is scarier than a competitor who doesn’t flame-grill their burgers. Complementary elements include spooky fog, cobwebs, and Halloween-themed messages like "HAPPY HALLOWEEN." The ad uses irony and humor to both entertain and subtly criticize the competition. It garnered significant engagement, making a trending impact on social media and other platforms, proving effective in its humorous marketing strategy.
Chief Creative Officer
Founder
Creative Director
Creative Director
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Designer
Strategy Director
Strategy Director Head of Global Production
Production Company Producer
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Director of Photography (DOP)
Executive Producer
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Production Company Producer
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Music Company / Composer Beacon Street Studios
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Music Composer
Executive Producer
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Business Affairs Manager