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ANDY Awards

Creative Award
New York, United States
Donate Life - "Jonathan Halloran" by ANDY Awards 2017

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TitleJonathan Halloran
Agency
Campaign Names
Advertiser DonateLife America
Brand Donate Life
PostedJuly 2017
Business Sector Blood/Organ Donation
Tagline One organ donor saves many lifes.
Story When someone enters their name in the registry, their body someday will save six lives. So we decided to show that your name can literally save six people—by showing six first names within common American full names. We poured through hundreds of names to find the most interesting hidden names—like “Abe” within “Elizabeth”, or “Liam” within “William,” while at the same time, keeping the full name as short as possible. The simple ad, with a call to visit registerme.org, raised awareness to show how easy it is to use your name to register and make a real difference for people on the organ waiting list.
Media Type Print
AI Description The advertisement by Donate Life, called 'Jonathan Halloran,' conceptualizes the life-saving potential of organ donation by visually embedding smaller names within the larger name 'Marianne Valentina,' symbolizing how one donor can impact multiple lives. Each hidden name corresponds to a different face, highlighting the people who could benefit from organ donation. The ad features a modern, minimalistic design with a clean white background, emphasizing simplicity and clarity. The tagline 'One organ donor can save many lives' reinforces the powerful message to visit the organization’s website, 'YourNameSaves.org,' encouraging viewers to register as donors.
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