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Creative Award
New York, United States
Donate Life - "Jonathan Halloran" by ANDY Awards 2017

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TitleJonathan Halloran
Agency
Campaign Names
Advertiser DonateLife America
Brand Donate Life
PostedJuly 2017
Business Sector Blood/Organ Donation
Tagline One organ donor saves many lifes.
Story When someone enters their name in the registry, their body someday will save six lives. So we decided to show that your name can literally save six people—by showing six first names within common American full names. We poured through hundreds of names to find the most interesting hidden names—like “Abe” within “Elizabeth”, or “Liam” within “William,” while at the same time, keeping the full name as short as possible. The simple ad, with a call to visit registerme.org, raised awareness to show how easy it is to use your name to register and make a real difference for people on the organ waiting list.
Media Type Print
AI Description This ad from Donate Life presents the name "Jonathan Halloran" in large, bold letters across a minimalist white background. Each letter is connected to small images of six different people, illustrating how one person's decision to register as an organ donor can impact multiple lives. The ad carries a clean and modern aesthetic, focusing on the simplicity and power of names. It urges viewers to visit 'YourNameSaves.org,' emphasizing the message that registering as an organ donor is a straightforward but significant action that can save lives. The overall design is straightforward yet impactful, conveying a sense of responsibility and shared humanity.
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