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ANDY Awards

Creative Award
New York, United States
Donate Life - "Melissa Maldonado" by ANDY Awards 2017

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TitleMelissa Maldonado
Agency
Campaign Names
Advertiser DonateLife America
Brand Donate Life
PostedJuly 2017
Business Sector Blood/Organ Donation
Tagline One organ donor saves many lifes.
Story When someone enters their name in the registry, their body someday will save six lives. So we decided to show that your name can literally save six people—by showing six first names within common American full names. We poured through hundreds of names to find the most interesting hidden names—like “Abe” within “Elizabeth”, or “Liam” within “William,” while at the same time, keeping the full name as short as possible. The simple ad, with a call to visit registerme.org, raised awareness to show how easy it is to use your name to register and make a real difference for people on the organ waiting list.
Media Type Print
AI Description The ad is a print piece featuring the name "Melissa Maldonado" in large, bold white letters against a light background. Around this central name are images of six individuals, connected visually to represent how an organ donor can save multiple lives. Each segment of "Melissa Maldonado" contains a hidden name, cleverly integrated to show that names alone have the power to make a difference. The ad's minimalist style emphasizes the simplicity and impact of registering as an organ donor. It includes a call to action directing viewers to 'YourNameSaves.org' to encourage registration.
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