Nike - "Zombies" by ANDY Awards 2017
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Nike - "Zombies"
- Brand: Nike
- Country: United States
- Advertiser: Nike
| Title | Zombies |
| Agency | Wieden + Kennedy |
| Campaign | Time is Precious |
| Advertiser | Nike |
| Brand | Nike |
| Posted | July 2017 |
| Media Type | Integrated Media/360 Activation |
| Length | |
| AI Description | The Nike ad titled 'Zombies', created by Wieden + Kennedy in 2017, utilizes a minimalistic black and white aesthetic. It features fast-paced title graphics that contrast starkly against the dark background. The ad vividly describes various creative ways to defeat zombies, employing humorous and absurd methods like using a lawnmower, a pencil, an Italian stiletto, and even a pizza cutter. The quick, bold text on screen communicates a sense of urgency and survival amidst an apocalyptic scenario. The ad culminates with a motivational message: "You just won back 4 hours to run. Are we running today?" This ties back to Nike's running products and the brand's ethos of empowerment and perseverance, encouraging viewers to embrace the spirit of running vigorously and being active, even in a metaphorical zombie apocalypse. |
| Creative Team | Chris Groom |
| Creative Team | Antony Goldstein |
| Creative Team | Stefan Van Den Boogaard |
| Creative Team | Tim Arts |
| Production | Matt Hunnicutt |
| Production | Amy Berriochoa |
| Production | Sarah Fink |
| Production | Leslie Carthy |