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ANDY Awards

Creative Award
New York, United States
GEICO - "Racquetball" by ANDY Awards 2017

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TitleRacquetball
Agency
Campaign Crushed Campaign
Advertiser GEICO
Brand GEICO
PostedJuly 2017
Media Type Digital
Length
AI Description The GEICO racquetball ad cleverly uses humor to highlight insurance savings. In a simple white racquetball court, two players engage in a game. The dialogue is casual and focuses on a player's realization of savings by switching to GEICO. As they play, the walls of the court comically start moving closer, playfully representing time constraints or pressure in decision-making. The setting is minimalist, enhancing the comedic effect. The ad emphasizes GEICO's 24-7 access to licensed agents, merging humor with practical benefits. The final frames spotlight the GEICO logo, reinforcing brand recognition.
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