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ANDY Awards

Creative Award
New York, United States
GEICO - "Pottery" by ANDY Awards 2017

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TitlePottery
Agency
Campaign Crushed Campaign
Advertiser GEICO
Brand GEICO
PostedJuly 2017
Media Type Digital
Length
AI Description The ad is set in a pottery workshop where a woman is enjoying crafting ceramics on a pottery wheel, surrounded by other potters in a lively setting. Humorous dialogue ensues about the benefits of switching to GEICO, emphasizing the significant savings on car insurance and the convenience and intuitiveness of their mobile app. The ceiling slowly begins to lower, creating a comical situation as the walls appear to close in slightly, adding to the humor. The ad efficiently highlights the ease of using GEICO's services while keeping a light and entertaining tone throughout, with a focus on the interaction between the characters against a backdrop of clay pots and workshop tools.
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