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ANDY Awards

Creative Award
New York, United States
GEICO - "Grocery" by ANDY Awards 2017

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TitleGrocery
Agency
Campaign Crushed Campaign
Advertiser GEICO
Brand GEICO
PostedJuly 2017
Media Type Digital
Length
AI Description The ad begins with two supermarket employees stacking cans in a pyramid in the frozen food section. The humor escalates as a customer bumps into the cans, causing a massive spill. This chaotic moment is underscored by dialogue about saving money with GEICO, injecting irony as the tidy arrangement collapses into a mess. Additionally, comedic expressions and reactions add to the light-hearted tone. The blue GEICO logo dominantly concludes the visual story. The ad effectively uses humor to convey the ease and simplicity of saving money on car insurance with GEICO.
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Editing Company Cut + Run
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Colorization MPC
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Post Production ArtJail
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