andy-awards logo ANDY Awards

ANDY Awards

Creative Award
New York, United States
Donate Life - "Your name saves" by ANDY Awards 2017

Filter results by

TitleYour name saves
Agency
Campaign Names
Advertiser DonateLife America
Brand Donate Life
PostedJune 2017
Business Sector Blood/Organ Donation
Tagline One organ donor saves many lifes.
Story When someone enters their name in the registry, their body someday will save six lives. So we decided to show that your name can literally save six people—by showing six first names within common American full names. We poured through hundreds of names to find the most interesting hidden names—like “Abe” within “Elizabeth”, or “Liam” within “William,” while at the same time, keeping the full name as short as possible. The simple ad, with a call to visit registerme.org, raised awareness to show how easy it is to use your name to register and make a real difference for people on the organ waiting list.
Media Type Television & Cinema
Length
AI Description The ad opens with the stark statistic that 120,000 people are waiting for an organ donation, with the sobering follow-up that one person dies every hour as a result. It highlights that a single organ donor can save many lives. The ad creatively uses the visual of a full name, such as "Elizabeth Williams," to highlight embedded names like "Abe" and "Liam," demonstrating how registering as an organ donor could directly impact real lives. It shows various names interlinked with portraits representing the people saved. The straightforward design makes the message impactful. Text on the screen invites viewers to register as organ donors through social media, spreading awareness without a monetary budget but accomplishing significant reach and impact. The ad has been praised for its effectiveness, underlined by praise from the Obama Administration, and notes 19,000 lives impacted so far.
Chief Creative Officer
Executive Creative Director
Executive Creative Director
Associate Creative Director
Copywriter
Copywriter
Account Director
Account Executive
Photographer
Photographer
Agency Producer
Agency Producer
Advertising Manager
Advertising Manager