Netflix - "Hunt on the News" by ANDY Awards 2017
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Netflix - "Hunt on the News"
- Brand: Netflix
- Country: Brazil
- Advertiser: AKQA Sao Paulo
| Title | Hunt on the News |
| Agency | AKQA |
| Campaign | Hunt on the News |
| Advertiser | AKQA Sao Paulo |
| Brand | Netflix |
| Posted | June 2017 |
| Business Sector | TV/Radio Programs & Stations |
| Media Type | Case Study |
| Length | |
| AI Description | The ad showcases Netflix's clever campaign strategy to promote the series Narcos: Season 2. It opens with reports about Pablo Escobar escaping from prison, making headlines in Brazil. The campaign masterfully blends reality and fiction, using 1992 newspaper covers, as well as radio stations, to disseminate the fictitious news of Escobar’s escape. Social media was flooded with shares, reaching millions and prompting genuine public curiosity and belief, despite being a marketing stunt. The visuals move from intense reenactments to actual media reactions, highlighting the effectiveness of their guerrilla marketing. The ad closes with the reveal of the Narcos series logo, affirming the innovative approach to draw interest in a well-known story. |
| Executive Creative Director | Diego Machado |
| Executive Creative Director | Hugo Veiga |
| Associate Creative Director | Renato Zandona |
| Copywriter | Raphael Valenti |
| Art Director | Augusto Antunes |
| Account Director | Ricardo Honegger |
| Account Manager | Murilo Candelot |
| Project Manager | Daniele Wieczorek |
| Final Art Work | Celso Costa |
| Advertising Manager | Tiago Sato |