Saltwater Brewery - "Edible Six Pack Rings" by ANDY Awards 2017

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TitleEdible Six Pack Rings
Agency
Campaign Edible Six Pack Rings
Advertiser Saltwater Brewery
Brand Saltwater Brewery
Date of First Broadcast/Publication 2016
Business Sector Beers, Ciders, Lagers
Media Type Packaging, Branding & Design
Length
AI Description The advertisement presents an innovative solution introduced by Saltwater Brewery, featuring edible six pack rings for beer cans. The image displays a pack of Screamin' Reels IPA wrapped in these eco-friendly rings, designed to reduce ocean pollution. The cans are beautifully illustrated with images of fish, highlighting the connection to marine life and the sea's preservation. The design emphasizes sustainability and environmental consciousness, encouraging consumers to make responsible choices that positively impact nature. This product not only serves as a creative packaging alternative but also as a statement for eco-friendliness, appealing to consumers' desire to support environmental initiatives.
Executive Creative Director
Creative Director
Director
Editor