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ANDY Awards

Creative Award
New York, United States
Nike - "Time is Precious" by ANDY Awards 2017

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TitleTime is Precious
Agency
Campaign Time is Precious
Advertiser Nike
Brand Nike
PostedApril 2017
Media Type Television
Length
AI Description The Nike ad “Time is Precious” plays on modern screen addiction. Scenes depict individuals engrossed in their laptops and smartphones, highlighting the sedentary lifestyle of constant screen time. It delivers a provocative message about time wasted on social media and binge-watching television shows, urging viewers to reassess their habits and use their time more wisely, possibly exercising. The ad effectively interrupts conventional viewing habits with custom messages and creative tactics, resonating as a wake-up call about modern time consumption. Its minimalist yet impactful approach is enhanced by direct annotations and clever integrations of social media platforms and popular television series like 'The Walking Dead'. Ending with a call to action questioning “Are we running today?”, it aligns strongly with Nike’s ethos of motivating physical activity and self-improvement.
Creative Team Chris Groom
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