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ANDY Awards

Creative Award
New York, United States
TV2 - "All that we share (120s)" by ANDY Awards 2017

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TitleAll that we share (120s)
Agency
Campaign All that we share
Advertiser TV2
Brand TV2
PostedApril 2017
Story People enter a room in homogenous groups — the yuppies, the country folk, the alternative thinkers, the buttoned up conservatives — and each group takes its place, quite literally, in the box they have been assigned. Soon they are asked to step forward if they identify with a statement. Who was the class clown? Who is madly in love? Who has been bullied? Who bullied others? As individuals step forward, forming a mixed group, barriers come down and we find out that “all that we share” is in fact, quite a lot.
Media Type Television
Length
AI Description The advertisement begins in a stark room with outlined boxes, symbolizing societal divisions. People are categorized into various homogenous groups based on visible traits, such as career or attire. A speaker asks participants to step forward if a statement resonates with them, starting with light-hearted queries and progressively moving to deeper, personal ones. As people step into the center, the initial divisions blur, revealing shared experiences and emotions. The ad’s powerful message emphasizes how superficial differences are transcended by fundamental human connections, fostering unity and understanding. Participants from diverse backgrounds eventually stand together, showcasing the numerous threads that unite across perceived barriers. The ad closes by underscoring that what connects us is more significant than our differences.
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