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ANDY Awards

Creative Award
New York, United States
Tostitos - "The Breathalyzer Bag" by ANDY Awards 2017

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TitleThe Breathalyzer Bag
Agency
Campaign The Breathalyzer Bag
Advertiser Frito Lay
Brand Tostitos
PostedApril 2017
Media Type Promotional Products
Length
AI Description The Tostitos ad, "The Breathalyzer Bag," highlights the integration of innovative technology with everyday products. The ad emphasizes the dangers of drunk driving, especially on game days like the Super Bowl. Police officers discuss their experiences with alcohol-related accidents, while NFL player Delanie Walker recounts a personal story of losing loved ones to a drunk driving incident. The ad then showcases Tostitos' special bag equipped with a sensor that detects alcohol from one's breath. If alcohol is detected, the bag changes color, displaying a red steering wheel symbol with a message "Don't Drink and Drive." Furthermore, fans can tap their phones on the bag to call an Uber through NFC technology. This message is disseminated widely via social media and media coverage, promoting the blend of safety and responsibility with a familiar snack brand. The ad makes impactful use of visuals, soundbites, and a serious tone to address this social issue, thereby innovatively linking a product to social responsibility.
Chairman
Chairman
Chief Creative Officer
Creative Director
Creative Director
Art Director
Art Director
Art Director
Copywriter
Design
Designer
Bag Production
Principal
Principal
Director of Broadcast Production
Executive Broadcast Producer
Broadcast Producer
Interactive producer
Print Producer
Executive Digital Artist
Photographer
Director of Photography (DOP)
Executive Producer
Production Company Producer
Editing Company
Editor
Assistant Editor
Sound Design Company Lime Studios
Audio Engineer
Assistant Audio Engineer
Executive Producer
VFX Producer
VFX Artist
Colorist
Strategy Director
Communications Director
Managing Partner
Account Director
Account Director
Account Manager
Assistant Account Manager
Community Manager
Director of Business Affairs
Business Affairs Manager
Chief Marketing Officer (CMO)
VP, Marketing
Advertising Manager
Advertising Manager
Advertising Manager
Vice President, Communications
Public Relations