Old Spice - "5 Year Plan" by ANDY Awards 2017
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Old Spice - "5 Year Plan"
- Brand: Old Spice
- Country: United States
- Advertiser: Procter & Gamble
| Title | 5 Year Plan |
| Agency | Wieden + Kennedy |
| Campaign | Smell Em Who's Boss |
| Advertiser | Procter & Gamble |
| Brand | Old Spice |
| Posted | April 2017 |
| Business Sector | Deodorants |
| Media Type | Television |
| Length | |
| AI Description | The Old Spice ad titled "5 Year Plan" features a humorous exchange in an office setting. Two business professionals engage in an abstract and exaggerated conversation about a prospective plan encompassing mergers, charitable donations, and even shellfish. The younger man, confident and composed in his business suit, presents his ambitious plan to an older executive. Throughout their conversation, the visual stillness contrasts with the increasingly absurd proposals he lists. This culminates in a surreal visual twist where both characters bizarrely shrink into their oversized suits. The ad concludes with the tagline, "Smell 'em who's boss", humorously tying back to Old Spice deodorant products, with imagery reinforcing the brand's authority in style and confidence. A clean, formal aesthetic envelopes the video, with subtle comedic undertones creating a memorable, light-hearted narrative. |
| Creative Team | Erik Fahrenkopf |
| Creative Team | Max Stinson |
| Creative Team | Matt Mulvey |
| Creative Team | Lawrence Mililli |
| Production | Erika Madison |
| Production | Chris Capretto |
| Production | Emma Wilcockson |
| Production | Mark Hall |
| Editing Company | Kirk Baxton |
| Editing Company | Nate Gross |
| Post Production | Toby Loui |
| Post Production | Brittany Carson |
| Director | Steve Ayson |
| Agency | Wieden + Kennedy |
| Marketing Director | Janine Miletic |
| Brand Manager | Mathew Krehbiel |
| Brand Manager | Danny Suich |
| Creative Director | Erik Fahrenkopf |
| Creative Director | Max Stinson |
| Copywriter | Matt Mulvey |
| Art Director | Lawrence Melilli |
| Integrated Executive Producer | Erika Madison |
| Production Company Producer | Chris Capretto |
| Account Manager | Georgina Gooley |
| Account Manager | Nick Pirtle |
| Account Manager | Michael Dalton |
| Production Company | MJZ |
| President | David Zander |
| Executive Producer | Emma Wilcockson |
| Line Producer | Mark Hall |
| Director of Photography (DOP) | Robert Elswit |
| Editing Company | Exile Editorial |
| Editor | Kirk Baxter |
| Editor | Nate Gross |
| Assistant Editor | Zaldy Lopez |
| Post Production | Toby Louie |
| Head of Production | Jennifer Locke |
| Executive Producer | Carol Lynn Weaver |
| Special Effects / VFX | The Mill LA |
| Executive Producer | Sue Troyan |
| Production Company Producer | Chris Harlowe |
| Coordinator | Rustie Burris |
| Special Effects / VFX | James Allen |
| 2D Artist | Narbeh Mardirossian |
| 2D Artist | Andy Dill |
| 2D Artist | Alex Candlish |
| 2D Artist | Jale Parsons |
| 2D Artist | Don Kim |
| 2D Artist | Lisa Ryan |
| 2D Artist | Brad Scott |
| 2D Artist | Chris Payne |
| 3D Artist | Michael Lori |
| Matte Painting | Andy Wheater |
| Matte Painting | Nathan McKenna |
| ORIGINAL MUSIC | Walker |
| Executive Producer | Sara Matarazzo |
| Producer | Abbey Hickman |
| Sound Designer | Brian Emrich |
| ORIGINAL MUSIC | Joint |
| Music Composer | Noah Woodburn |
| Music Composer | Tim Ribner |
| Production Company Producer | Sarah Fink |
| ORIGINAL MUSIC | Woodwork |
| Music Composer | Philip Kay |
| Production Company Producer | Rachel Wood |
| Production Company Producer | Andy Oskwarek |
| Vocal Arrangement | Walker |
| Vocals Producer | Abbey Hickman |
| Mix Company | Lime Studios |
| Assistant Engineer | Ben Tomastik |
| Assistant Engineer | Peter Lapinski |
| Executive Producer | Susie Boyajan |
| Company | Company 3 |
| Artist | Sean Coleman |
| Color Producer | Matt Moran |