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ANDY Awards

Creative Award
New York, United States
Old Spice - "Perfect Ending" by ANDY Awards 2017

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TitlePerfect Ending
Agency
Campaign Smell Em Who's Boss
Advertiser Procter & Gamble
Brand Old Spice
PostedApril 2017
Business Sector Deodorants
Media Type Television
Length
AI Description The Old Spice ad titled "Perfect Ending" captivates with a humorous and lively scene set in a Western village. The ad kicks off with a lively crowd of villagers, waving hats in celebration. The main focus is on a man emerging from a rope-tied struggle, beaming with joy under the sun and water. Next, he is seen riding through the town in a bathtub on a horse, sudsing himself up with Old Spice shampoo, while the crowd rejoices on the sidelines. The background of mountains adds a rustic charm to the scene. The ad concludes with the iconic Old Spice product line showcased alongside the tagline, "Smell 'Em Who's Boss." The visuals & music resonate with an upbeat, comedic, and fun tone, embodying both freedom and bold confidence to achieve the perfect end to a busy day.
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