GEICO - "Fast Forward" by ANDY Awards 2017
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GEICO - "Fast Forward"
- Brand: GEICO
- Country: United States
- Advertiser: GEICO
| Title | Fast Forward |
| Agency | Martin |
| Campaign | Fast Forward |
| Advertiser | GEICO |
| Brand | GEICO |
| Posted | April 2017 |
| Media Type | Digital |
| Length | |
| AI Description | The GEICO ad titled "Fast Forward" humorously addresses the challenge of unskippable ads. It opens with the dilemma of a pre-roll ad that cannot be skipped. The solution? To fast-forward through the ad to get back to the viewer's intended content more quickly. Featuring a quirky setting, two hikers stand atop a rock formation, suddenly finding themselves amidst clouds. The ad then flashes the GEICO logo, emphasizing that they have fast-forwarded to the end. Hilariously, the hikers' journey somehow concludes with them sitting on a large bird's nest, witnessing eggs hatch and giant chicks emerging while smooth jazz plays in the background. This surreal, humorous touch adds to the ad’s lighthearted and innovative style. The messages are communicated in a clear, engaging, and playful manner, showcasing GEICO's accessibility through modern digital solutions like their mobile app, available anytime, and garnished with a comical musical interlude using saxophones. |
| Production Company | Furlined |
| Chief Creative Officer | Joe Alexander |
| Group Creative Director | Steve Bassett |
| Group Creative Director | Wade Alger |
| Creative Director | Neel Williams |
| Associate Creative Director | Mauricio Mazzariol |
| Executive Producer | Brett Alexander |
| Broadcast Producer | Liza Miller |
| Broadcast Producer | Junior Broadcast Producer |
| Account Director | Brad Higdon |
| Account Executive | Allison Hensley |
| Account Coordinator | Allie Waller |
| Business Affairs Supervisor | Suzanne Wieringo |
| Financial Account Supervisor | Monica Cox |
| Production Business Manager | Amy Trenz |
| Project Manager | Karen McEwen |
| Director | Nick Ball |
| President | Diane McArter |
| Executive Producer | David Thorne |
| Executive Producer | David Richards |
| Production Company Producer | Jason Gilbert |
| Editing Company | Cut + Run |
| Executive Producer | Carr Schilling |
| Production Company Producer | Annabelle Dunbar-Whittaker |
| Editor | Frank Effron |
| Assistant Editor | Brian Meagher |
| Telecine | MPC |
| Executive Producer | Lexi Stern |
| Producer | Juliet Tierney |
| Production Coordinator | Valentina Cokonis |
| Line Producer | Deepanjali Singh |
| Special Effects / VFX | Gizmo Rivera |
| Special Effects / VFX | Jim Spratling |
| Prep Lead | Avinash Bhandary |
| Roto Artist | Sivakumar R |
| Colorist | Ricky Gausis |
| Music Company / Composer | Black Iris |
| Executive Producer | Jon Spencer |
| Producer | Amanda Patterson |
| Executive Creative Director | Justin Bailey |
| Creative Director | Rich Stine |
| Music Composer | Justin Bailey |
| Sound | Rainmaker Studios |
| Mixer | Jeff McManus |
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