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Creative Award
New York, United States
Doritos - "Doritos No Choice" by ANDY Awards 2017

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TitleDoritos No Choice
Agency
Campaign Doritos No Choice
Advertiser Frito Lay
Brand Doritos
PostedApril 2017
Media Type Direct Response
Length
AI Description The Doritos 'No Choice' ad creates a unique linkage between their product and voter registration to encourage youth participation in elections. Set in the United States, the ad uses a vending machine to engage viewers. When asked if registered to vote, individuals who select 'no' receive bags of flavorless chips labeled 'No Choice.' This dramatically underscores the concept that not voting equals having 'no choice.' The video features clips of college students interacting with the vending machine, footage of newscasters discussing the campaign, and testimonials highlighting its effectiveness. Music underscores the video, promoting a sense of urgency and engagement. The ad capitalizes on youthful energy and the modern cultural interest in civic engagement, encouraging young people to register and influence the future of democracy by taking action.
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