Canadian Down Syndrome Society - "Down Syndrome Answers" by ANDY Awards 2017
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Canadian Down Syndrome Society - "Down Syndrome Answers"
This ad is part of the ACT Responsible Collection
- Brand: Canadian Down Syndrome Society
- Country: Canada
- Advertiser: Canadian Down Syndrome Society
| Title | Down Syndrome Answers |
| Agency | FCB Canada |
| Campaign | Down syndrome answers |
| Advertiser | Canadian Down Syndrome Society |
| Brand | Canadian Down Syndrome Society |
| Posted | April 2017 |
| Story | NA |
| Media Type | Case Study |
| Length | |
| AI Description | The 'Down Syndrome Answers' ad by the Canadian Down Syndrome Society, produced by FCB Canada in 2017, addresses common misconceptions about Down syndrome. It opens with parents expressing their initial devastation upon hearing their unborn child will have Down syndrome. The ad showcases a series of YouTube searches that parents might perform, such as asking about the ability to marry or ride a bike. Instead of relying on potentially misleading online sources, the ad features individuals with Down syndrome directly providing answers to these questions in simple, informative video snippets. The campaign encourages seeking trustworthy information, emphasizing inclusion and understanding. |
| Chief Creative Officer | Nancy Crimi-Lamanna |
| Chief Creative Officer | Jeff Hilts |
| Chief Creative Officer | Jon Flannery |
| Art Director | Simon Tuplin |
| Copywriter | Peter Gardiner |
| Broadcast Producer | Judy Hamilton |
| Production | Jigsaw |
| Casting | Shasta Lutz |
| Director | Elias Campbell |
| Director of Photography (DOP) | Stephen McLouglin |
| Post Production | Radar Post |
| Account Director | Anabella Mandel |
| Account Executive | Joline Christiani |
| Chief Strategy Officer | Shelley Brown |
| Strategist | Eryn LeMesurier |
| Digital Strategist | Shelagh Hartford |