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ANDY Awards

Creative Award
New York, United States
Nike - "Time is Precious" by ANDY Awards 2017

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TitleTime is Precious
Agency
Campaign Time is Precious
Advertiser Nike
Brand Nike
PostedApril 2017
Media Type Integrated Media/360 Activation
Length
AI Description The Nike ad, titled "Time is Precious," highlights how much time people spend on screens, performing mundane activities like clicking, scrolling, and swiping. The commercial runs for 30 seconds, drawing a parallel to the 10 hours a day that viewers typically spend online, equating to 32 years over a lifetime. By listing activities such as viewing others' photos, reality shows, and identifying objects in photos, the ad underscores the triviality of many online habits. Using a minimalistic black-and-white visual style, it concludes with the question, "Are we running today?", prompting viewers to reconsider their time-use and inviting them to prioritize physical activity, emphasizing the value of time.
Creative Team Chris Groom
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