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ANDY Awards

Creative Award
New York, United States
Apple - "Midnight" by ANDY Awards 2017

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TitleMidnight
Agency
Campaign Midnight
Advertiser Apple
Brand Apple
PostedApril 2017
Media Type Television
Length
AI Description The Apple ad titled "Midnight" features a young person exploring the city at night, capturing the essence of midnight adventures with their iPhone. It begins with the individual lying awake, as the lyrics "I live in a nameless town" play. Soon, they grab their iPhone and skateboard, heading out into the serene, moonlit streets. The ad emphasizes the low-light capabilities of the iPhone's camera, spotlighting scenes of urban exploration, glowing street lamps, and reflections. The person captures moments like a deer in the city and the moon's reflection on water, showcasing the phone's photographic prowess. The mood is adventurous and creative, embodying an essence of freedom as the city lights and shadowy scenes illuminate the possibilities of capturing life's wonders after dark. The tagline "practically magic" aligns with the mystical, awe-inspiring qualities depicted throughout the ad, enhancing the futuristic and enchanting vibes of the portrayal. The style is moody yet cinematic, focusing on the exploration of the nocturnal urban landscape.
Chief Creative Officer
Group Creative Director
Creative Director
Global Director of Content
Executive Producer
Producer
Assistant Producer
Assistant Producer
Production Company MJZ
Director
Executive Producer
Line Producer
Editing Company
Editor
Post Production
Colorist
Composition
Composition
Media Agency
Associate Creative Director/Art Director
Associate Creative Director / Art Director
ACD/ Copywriter
ACD/Art Director
Senior Art Director
Senior Art Director