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ANDY Awards

Creative Award
New York, United States
Skittles - "Give The Rainbow" by ANDY Awards 2017

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TitleGive The Rainbow
Agency
Campaign Give The Rainbow
Advertiser Mars, Inc.
Brand Skittles
PostedApril 2017
Business Sector Candies
Media Type Print
AI Description The ad features Skittles packaging entirely in black and white, a striking departure from their usual rainbow theme, emphasizing the motto 'Give The Rainbow, Taste the Rainbow.' This imagery symbolizes Skittles’ support for Pride by surrendering their rainbow to highlight LGBTQ+ celebrations. The visuals include playful scenes with individuals at Pride events, exhibiting joy and community spirit, as they interact with Skittles. The black and white aesthetic highlights the importance of the occasion over the brand's usual colorful branding, underscoring solidarity with the LGBTQ+ community. Descriptive text on the packaging carries messages of love, equality, and support for Pride, reinforcing the commitment to inclusivity and unity.
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Executive Creative Director
Executive Creative Director
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