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ANDY Awards

Creative Award
New York, United States
Nike - "Time is Precious" by ANDY Awards 2017

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TitleTime is Precious
Agency
Campaign Time is Precious
Advertiser Nike
Brand Nike
PostedApril 2017
Media Type Integrated Media/360 Activation
Length
AI Description The Nike ad titled "Time is Precious" opens with a series of sharp cuts flashing words on a stark black background. Words like 'Zombie,' 'Shotgun,' and 'Survivor' are highlighted, drawing visuals of a tense zombie apocalypse scenario. A continuous stream of actions is suggested, like zombies attacking survivors and being killed using various unconventional items such as a lawnmower, baseball bat, and pencil. The ad cleverly portrays the urgency of survival in this imaginary chaotic world.

As the tension builds with quick changes between stark text, a shift occurs with the words "You just won back 4 hours to run" suggesting time reclaimed from watching apocalyptic scenarios. The final slide asks, "Are we running today?" followed by the Nike logo, urging viewers to prioritize running and fitness with the implication that time is precious and should be spent wisely.
Creative Team Chris Groom
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