Netflix - "Hunt on the News" by ANDY Awards 2017
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Netflix - "Hunt on the News"
- Brand: Netflix
- Country: Brazil
- Advertiser: AKQA Sao Paulo
| Title | Hunt on the News |
| Agency | AKQA |
| Campaign | Hunt on the News |
| Advertiser | AKQA Sao Paulo |
| Brand | Netflix |
| Posted | April 2017 |
| Business Sector | TV/Radio Programs & Stations |
| Media Type | |
| AI Description | The print advertisement is designed as a newspaper front page, featuring a prominent headline about the escape of notorious drug lord Pablo Escobar, which has sparked a political crisis in Colombia. The visual style is vintage and journalistic, suggesting a historical context. The ad is framed as real news, capturing the audience's attention and generating intrigue. It features a large black-and-white image of Escobar, lending authenticity and emphasizing the drama surrounding his life. The use of this style adds a layer of seriousness and realism to the campaign, leveraging the power of journalistic design to promote a Netflix series about Escobar. |
| Executive Creative Director | Diego Machado |
| Executive Creative Director | Hugo Veiga |
| Associate Creative Director | Renato Zandona |
| Copywriter | Raphael Valenti |
| Art Director | Augusto Antunes |
| Account Director | Ricardo Honegger |
| Account Manager | Murilo Candelot |
| Project Manager | Daniele Wieczorek |
| Final Art Work | Celso Costa |
| Advertising Manager | Tiago Sato |