Sony Interactive Entertainment Inc. - "GRAVITY CAT" by ANDY Awards 2017
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Sony Interactive Entertainment Inc. - "GRAVITY CAT"
- Brand: Sony Interactive Entertainment Inc.
- Country: Japan
- Advertiser: Sony Interactive Entertainment Inc.
| Title | GRAVITY CAT |
| Agency | Hakuhodo |
| Campaign | GRAVITY CAT |
| Advertiser | Sony Interactive Entertainment Inc. |
| Brand | Sony Interactive Entertainment Inc. |
| Posted | April 2017 |
| Media Type | Web Film |
| Length | |
| AI Description | The ad begins by referencing Newton's theory of gravity, then transitions to a young woman working on her laptop at home when a cat playfully interrupts her. Unbeknownst to them, the cat's playful antics create a surreal disruption where gravity appears to fluctuate. Floating objects and furniture create a topsy-turvy scenario as the room begins to defy physics. Outside, Tokyo's landscapes twist fantastically, symbolizing the game's unique gravity mechanic. The ad transitions into animated scenes from the game 'Gravity Daze 2', showcasing its vibrant colors and dynamic gameplay. Ultimately, the emotional core centers on family bonds, humor, and the imagination, inviting viewers to 'Play with Gravity'. The language primarily used is Japanese. |
| Creative Director | Yuta Okuyama |
| Production Company | Tohokushinsha Film Corporation |
| Post Production | Etsuko Kimura |
| Post Production | Hanako Tabata |
| Post Production | Kenichi Sasaki |
| CG | Hisamichi Kido |
| CG | Chu Ikebe |
| CG | Tetsuaki Matsumoto |
| Director | Show Yanagisawa |
| Cameraman | Ryoken Okamura |
| Lighting Director / Lighting | Atsutoshi Ueno |
| Art Department | Yukiko Kuribayashi |
| Sound | Erito Ayaki |
| Music | Kazuyoshi Tonami |
| PR | Takashi Aso |
| PR | Tatsuya Sunohara |
| Production Manager | Takuya Omura |
| Marketer | Kiyomi Wada |
| Marketer | Maiko Hayashi |
| Planner | Yuki Yokoi |
| Planner | Keita Togawa |
| Planner | Yusuke Amagai |