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ANDY Awards

Creative Award
New York, United States
Nike - "Time is Precious/Celebrities" by ANDY Awards 2017

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TitleTime is Precious/Celebrities
Agency
Campaign Time is Precious
Advertiser Nike
Brand Nike
PostedApril 2017
Media Type Integrated Media/360 Activation
Length
AI Description This Nike ad titled "Time is Precious/Celebrities" features minimalist frames with text against a black background. The text humorously highlights typical celebrity activities like dating, wearing disguises, walking red carpets, and buying expensive beach houses. It prompts viewers to consider how much time they spend following such celebrity news and suggests reclaiming that time for self-improvement. The ad ends with the line "You just won back 45 minutes to train," encouraging viewers to prioritize fitness over trivial pursuits. The visuals are stark, black-and-white, making the message clear and direct.
Creative Team Chris Groom
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