Burger King - "Burger King Burning Stores" by ANDY Awards 2017

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TitleBurger King Burning Stores
Agency
Campaign Burger King Burning Stores
Advertiser Burger King
Brand Burger King
PostedApril 2017
Business Sector Restaurants & Fast Food
Media Type Print
AI Description The ad from Burger King features a dramatic image of a Burger King restaurant on fire, with thick smoke billowing into the sky. Above the scene, the text states "Flame Grilled Since 1954," implying that this fire is an intense metaphor for their grilling process. Firefighters are actively battling the blaze, and the restaurant's logo is prominently displayed on the structure. The ad cleverly uses a real-life incident to highlight the brand's core identity centered around flame grilling. The backdrop shows a mountainous landscape under a slightly clouded sky, emphasizing a real-world setting heightened by dramatic visuals.
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