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ANDY Awards

Creative Award
New York, United States
Under Armour - "Michael Phelps" by ANDY Awards 2017

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TitleMichael Phelps
Agency
Campaign Michael Phelps
Advertiser Under Armour
Brand Under Armour
PostedApril 2017
Media Type Web Film
Length
AI Description The Under Armour ad featuring Michael Phelps captures the Olympic swimmer's rigorous training regime. Opening with a nighttime swimming pool, the visuals transition through intense training sessions both in water and at the gym. The ad is rich with scenes of Phelps enduring tough workouts, showcasing his dedication and discipline. Dark, moody tones highlight the loneliness and challenge of his solitary training sessions. The soundscape accompanies his endeavors with a melancholic yet defiant tone, perfectly reflecting the lyrics like 'the last goodbye' and 'no regrets.' Dramatically lit visuals portray sweat, muscle, and sheer perseverance. The ad culminates with the message, 'It’s what you do in the dark that puts you in the light,' encouraging resilience and inner strength. It resonates with themes of endurance, commitment, and the hidden efforts behind visible success, closing with the tagline 'Rule Yourself.'
Production
Editing Company
Post Production
Sound Design Company