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ANDY Awards

Creative Award
New York, United States
Tostitos - "The Breathalyzer Bag" by ANDY Awards 2017

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TitleThe Breathalyzer Bag
Agency
Campaign The Breathalyzer Bag
Advertiser Frito Lay
Brand Tostitos
PostedApril 2017
Media Type Print
AI Description The Tostitos ad features a unique bag of chips that doubles as a breathalyzer tool. The design of the bag is primarily black with a bold red steering wheel graphic in the center, representing caution. The Tostitos logo is prominently displayed at the top. Below the steering wheel design, the message "Don't Drink and Drive" is clearly written in red, emphasizing awareness and responsibility. This innovative packaging aims to promote safe driving by reminding consumers of the dangers of drinking and driving, aligning the branding with a positive social message.
Chairman
Chairman
Chief Creative Officer
Creative Director
Creative Director
Art Director
Art Director
Art Director
Copywriter
Design
Designer
Bag Production
Principal
Principal
Director of Broadcast Production
Executive Broadcast Producer
Broadcast Producer
Interactive producer
Print Producer
Executive Digital Artist
Photographer
Director
Director of Photography (DOP)
Executive Producer
Production Company Producer
Editing Company
Editor
Assistant Editor
Sound Design Company Lime Studios
Audio Engineer
Assistant Audio Engineer
Executive Producer
VFX Producer
VFX Artist
Colorist
Strategy Director
Communications Director
Managing Partner
Account Director
Account Director
Account Manager
Assistant Account Manager
Community Manager
Director of Business Affairs
Business Affairs Manager
Chief Marketing Officer (CMO)
VP, Marketing
Advertising Manager
Advertising Manager
Advertising Manager
Vice President, Communications
Public Relations