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ANDY Awards

Creative Award
New York, United States
Nike - "Unlimited Greatness Serena Williams" by ANDY Awards 2017

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TitleUnlimited Greatness Serena Williams
Agency
Campaign Unlimited Greatness Serena Williams
Advertiser Nike
Brand Nike
PostedApril 2017
Media Type Integrated Media/360 Activation
Length
AI Description The "Unlimited Greatness Serena Williams" Nike ad boldly challenges conventional perceptions of the greatest athletes. By spotlighting female tennis icon Serena Williams, the narrative confronts gender biases in sports. Opening with textual prompts, viewers consider renowned sports figures but are soon questioned about overlooking female athletes. Compelling imagery transitions from legendary male athletes to empowering visuals of Serena. Her achievements and struggles are poignantly highlighted, showcasing her resilience and success, including her impact on the US Open. The ad extends beyond traditional media, incorporating murals and social media to amplify its message. It celebrates Serena as an embodiment of limitless potential and athletic excellence, inviting a dialogue around gender equality. The ad concludes with a powerful message for recognition and change, affirming that greatness transcends gender.
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