Klarna - "Klarna Smooth Campaign" by ANDY Awards 2017
Filter results by
Klarna - "Klarna Smooth Campaign"
- Brand: Klarna
- Country: United States
- Advertiser: Klarna
| Title | Klarna Smooth Campaign |
| Agency | Morton Jankel Zander (MJZ LA) |
| Campaign | Klarna Smooth Campaign |
| Advertiser | Klarna |
| Brand | Klarna |
| Posted | April 2017 |
| Media Type | Television |
| Length | |
| AI Description | The Klarna Smooth Campaign ad uses tranquil and gentle imagery to convey the seamlessness of Klarna's payment services. Underwater, a dog gracefully swims, with its hair flowing smoothly through the water. The calming blue-green hue of the pool enhances the feeling of ease and relaxation, reflecting Klarna’s branding message about making payments smoother. The audio contains minimal dialogue, focusing mainly on the slogan, 'That's smooth,' complemented by the visuals for emphasis on the effortless experience of using Klarna. The simple, effective design underscores the brand's focus on creating a stress-free payment process. |
| Art Director | Tomas Granath |
| Copywriter | Martin Lundgren |
| Business Director | Jacob Sandström |
| Agency Producer | Mattias Bengtsson |
| President | David Zander |
| Executive Producer | Helen Kenny |
| Production Company Producer | Yann Gorriz |
| Director | The Perlorian Brothers |
| Executive Producer | Jane Bakx |
| Production Company Producer | Christian Downes |
| CG Animation | Norbert Kiehne |
| CG styling | Tim Bolland |
| Compositing | Ally Burnett |
| Grade | Jonny Thorpe |