Klarna - "Klarna Smooth Campaign" by ANDY Awards 2017
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Klarna - "Klarna Smooth Campaign"
- Brand: Klarna
- Country: United States
- Advertiser: Klarna
| Title | Klarna Smooth Campaign |
| Agency | Morton Jankel Zander (MJZ LA) |
| Campaign | Klarna Smooth Campaign |
| Advertiser | Klarna |
| Brand | Klarna |
| Posted | April 2017 |
| Media Type | Television |
| Length | |
| AI Description | The Klarna 'Smooth Campaign' commercial is set in an indoor room painted in vivid green, highlighted by a bright orange plastic slide. The space is minimalistic with a plant, a wall clock, and a couple of paintings. A trout appears at the top of the slide and smoothly slides down, resting on the polished floor in front of the slide. The ad plays on the unexpectedness of seeing a fish using a slide, creating a humorous and quirky scenario. The visuals conclude with text appearing on the screen that reads "Smoooth," reinforcing Klarna's service of making payments effortlessly smooth. The tagline 'Smoooth Payments' aligns with the overall whimsical and playful aesthetic of the ad. |
| Art Director | Tomas Granath |
| Copywriter | Martin Lundgren |
| Business Director | Jacob Sandström |
| Agency Producer | Mattias Bengtsson |
| President | David Zander |
| Executive Producer | Helen Kenny |
| Production Company Producer | Yann Gorriz |
| Director | The Perlorian Brothers |
| Executive Producer | Jane Bakx |
| Production Company Producer | Christian Downes |
| CG Animation | Rudiger Kaltenhauser |
| CG Modelling | Dan Hope |
| CG rigging | Martin Chatterjee |
| CG Modelling | Roman Vrbovsky |
| CG styling | Vaclav Cizkovsky |
| Compositing | Ally Burnett |
| Grading/Online | Jonny Thorpe |