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ANDY Awards

Creative Award
New York, United States
Klarna - "Klarna Smooth Campaign" by ANDY Awards 2017

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TitleKlarna Smooth Campaign
Agency
Campaign Klarna Smooth Campaign
Advertiser Klarna
Brand Klarna
PostedApril 2017
Media Type Television
Length
AI Description The Klarna ad uses a humorous and creative metaphor to depict its service's smoothness. It begins with an empty, pastel-colored room with a blue chair against a pink wall. The scene then shifts to a close-up of a block of Swiss cheese being sliced effortlessly with a butter knife, creating a perfectly smooth slice. The background consists of neatly arranged olives on a plate, enhancing the visual appeal with complementary colors of teal and pink. The ad uses minimal visuals and a simple concept to convey the smoothness and ease of Klarna’s payment service. The entire sequence is presented with soft, calming colors, creating an aesthetic that is visually pleasing and memorable. The cheese slice is humorously exaggerated to be extremely long to capture the viewer’s attention. The ad ends with the text "Smoooth" and Klarna's logo, reinforcing the message of smooth transactions.
Art Director
Copywriter
Business Director
Agency Producer
President
Executive Producer
Production Company Producer
Director The Perlorian Brothers
Head of Production
CG Animation
CG Modelling
CG Modelling
Grade
Compositing
Compositing