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HP - "Magic Words - The Unwritten Stories"

AlmapBBDO São Paulo, Brazil

Awards

12166

Brand: HP
Country: Brazil

Advertiser: Hewlett-Packard

Title	Magic Words - The Unwritten Stories
Agency	AlmapBBDO
Campaign	Magic Words
Advertiser	Hewlett-Packard
Brand	HP
Posted	April 2017
Media Type	Integrated Media/360 Activation
Length	120 seconds
AI Description	The advertisement from HP, titled "Magic Words - The Unwritten Stories," explores the journey of capturing untold stories across Brazil. It begins with a narration highlighting the country's literacy challenges. The ad shows scenic landscapes and communities, emphasizing individuals, both young and elderly, sharing their stories using HP's technology. Through voice recognition, stories are transcribed, printed, and compiled into books. The campaign promotes using digital tools to preserve memories and enhance accessibility. Visuals of serene environments and personal interactions emphasize connection and cultural richness. The project includes a digital platform, responsive site, app, and booths for creating stories. The central message focuses on emotional connection and innovation, demonstrating how technology can conserve and celebrate human stories.
Managing Partner Chief Creative Officer	Luiz Sanches
Executive Creative Director	Bruno Prosperi
Creative Director	Bruno Prosperi
Creative Director	André Gola
Creative Director	Benjamin Yung Jr.
Creative Director	Marcelo Nogueira
Creative Director	Gola BJ Nogueira Pernil
Digital Creative Director	Luciana Haguiara
Art Director	Pedro Burneiko
Art Director	Renato Jun Okida
Art Director	Nando Sperb
Art Director	Tiago Padilia
Art Director	Luciano Lincoln
Copywriter	Luciana Haguiara
Copywriter	Daniel Oksenberg
Creative technologist	Renato Jun Okida
UX Designer	Caroline Kayatt
Technology Director	Eduardo Bruschi Cardoso
Project Manager	Mayra de Souza Otsuka
Graphic Producer	José Roberto
Graphic Producer	Anderson Teixeira
Graphic Producer	Liverson Costa Santos
Graphic Producer	Fred de Oliveira
Revisors	Eliana Pavon
Revisors	Marcos Bortolazzo
Digital Producer	The Goodfellas
Production Company	Bando Studio
Executive Producer	Marcela Sutter
Production Company Producer	Amiten Panzera
Director of Photography (DOP)	Vagner Jabour
Assistant Director	Nico Matteis
Photographer	Gabriel Bianchini
Photographer	Jose Cabaço
Editing Company	Guilherme Tensol e Lucas Rangel
Post Production	Ruda Cordaro
Post Production	Mosh Post
Sound Production	Satélite Áudio
Sound Producer	Equipe Satélite
Production Company Producer	Fernanda Costa
Printing Marketing Brazil	Nara Marques
Accounts Vice President	Filipe Bartolomeu
Account Director	Juliana Janot
Account Supervisor	Thamy Ortiz
Account Executive	Stéffano Coelho
Press assistant	Tiara Vaz
Media Supervisor	Fernanda Maia
Digital Head of Art	Pedro Burneiko
Art Director	Pedro Burneiko
Art Director	Nando Sperb
Art Director	Tiago Padilia
Content Director	Chris Alvares de Mello
Revisors	Eliana Pavon
Revisors	Marcos Bortolazzo
Director	Leandro HBL
Photographer	Ale Charro e Samuel Costa
Editing Company	Guilherme Tensol e Lucas Rangel
Colorization	Bleach Filmes
Printing Marketing Brazil	Nara Marques
Accounts Vice President	Filipe Bartolomeu
Press assistant	Tiara Vaz