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ANDY Awards

Creative Award
New York, United States
GEICO - "Bagpipes" by ANDY Awards 2017

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TitleBagpipes
Agency
Campaign Crushed Campaign
Advertiser GEICO
Brand GEICO
PostedApril 2017
Media Type Digital
Length
AI Description The ad takes place in a bagpipe accessory store, adorned with Scottish decor and vibrant plaid patterns. Two employees dressed in kilts and berets are managing and organizing items. The ad starts with one employee asking whether they had mentioned saving a ton of money on car insurance by switching to GEICO. The humor unfolds as the walls of the shop unexpectedly start closing in, pushing everything towards the center and causing a comedic chaos with bagpipes and accessories falling. The voiceover affirms the savings claim, while the humor captivates the audience, aligning with GEICO’s brand style of using amusing narratives to convey information.
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