Apple - "Shot on iPhone: Colors" by ANDY Awards 2017
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Apple - "Shot on iPhone: Colors"
- Brand: Apple
- Country: United States
- Advertiser: Apple
| Title | Shot on iPhone: Colors |
| Agency | TBWA\Media Arts Lab |
| Campaign | Shot on iPhone: Colors |
| Advertiser | Apple |
| Brand | Apple |
| Posted | April 2017 |
| Media Type | Outdoor/Out of Home |
| AI Description | This advertisement, part of the Apple 'Shot on iPhone' campaign, highlights the iPhone's camera capabilities through colorful imagery. Displayed on billboards within a subway setting, each ad features vibrant, high-resolution photos shot using an iPhone. One image prominently displays a dog against a purple background, showcasing the iPhone's ability to capture diverse colors and textures. The sequence includes various vibrant backdrops and subjects, creating a visually engaging installation. The campaign emphasizes artistic expression and the everyday user's capacity to create stunning photographs using their iPhone. The subway location helps reach a wide urban audience, further enhancing the brand's innovative and creative appeal. |
| Chief Creative Officer | Duncan Milner |
| Creative Director | Antoine Choussat |
| Creative Director | Adam Alshin |
| Creative Director | Masaya Asai |
| Associate Creative Director | Paul Wysocan |
| Art Production Director | Helen O'Neil |
| Art Producer | Sara Clark |
| Photo Researcher | Chris Yniguez |
| Global Director of Print | Peter Nolan |
| Project Manager | Daniel Skulkaew |
| Print Producer | Grace Kim |
| Print Producer | Dani Gonzalez |
| Studio Manager | Karen Hodges |
| Assoc. Studio Manager | Brian Harlan |
| Studio Designer | Cullen Rainey |
| Studio Designer | Leigh Ryan |
| Media Company | OMD Worldwide |
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