ANDY Awards

Creative Award

New York, United States

Update

McDonald's - "Search Campaign"

1272

Title	Search Campaign
Agency	Leo Burnett
Campaign	Search Campaign
Advertiser	McDonald's
Brand	McDonald's
Posted	April 2017
Media Type	Outdoor/Out of Home
AI Description	The McDonald's 'Search Campaign' ad features a minimalist design that highlights the brand's Chicken McNuggets as a popular search result. The ad displays a search bar with the text 'ch' entered, and below it, two suggestions appear: 'chicken McNuggets' and 'Christmas'. This clever play on search engine auto-completion draws attention to the iconic McDonald's menu item, comparing its popularity to a universally recognized holiday. The ad has a clean aesthetic with a grey background, emphasizing simplicity and focus. In the top corner, the classic McDonald’s logo is boldly displayed, reinforcing brand recognition.
Chief Creative Director	Chaka Sobhani
Creative Director	Matt Lee
Creative Director	Peter Heyes
Art Director	Darren Keff
Art Director	Phillip Meyler
Copywriter	Darren Keff
Copywriter	Phillip Meyler
Agency Producer	Sarah Ioannou
Photographer	Malou Burger
Production Company Producer	Hazel Corstens
Typographer	Stathi Kougianos
Board Account Director	Simon Hewitt Senior
Account Manager	Emily Reed
Account Manager	Vicki Sinclair