ANDY Awards

Creative Award

New York, United States

Update

McDonald's - "Search Campaign"

2417

Title	Search Campaign
Agency	Leo Burnett
Campaign	Search Campaign
Advertiser	McDonald's
Brand	McDonald's
Posted	April 2017
Media Type	Outdoor/Out of Home
AI Description	The McDonald's 'Search Campaign' outdoor ad visually highlights the iconic Big Mac against a minimalist grey background. On the left side, a mock search bar shows the words 'bi', followed by search suggestions 'big mac' and 'big bang'. The right side prominently features a visually appealing Big Mac, complete with its sesame seed bun, two beef patties, fresh lettuce, cheese, pickles, and signature sauce. The top corner displays the recognizable McDonald's golden arches logo. The simple design emphasizes the product itself, aiming to trigger a craving with clean and minimal aesthetics.
Chief Creative Director	Chaka Sobhani
Creative Director	Matt Lee
Creative Director	Peter Heyes
Art Director	Darren Keff
Art Director	Phillip Meyler
Copywriter	Darren Keff
Copywriter	Phillip Meyler
Agency Producer	Sarah Ioannou
Photographer	Malou Burger
Production Company Producer	Hazel Corstens
Typographer	Stathi Kougianos
Board Account Director	Simon Hewitt Senior
Account Manager	Emily Reed
Account Manager	Vicki Sinclair