ANDY Awards

Creative Award

New York, United States

Update

McDonald's - "Search Campaign"

2598

Title	Search Campaign
Agency	Leo Burnett
Campaign	Search Campaign
Advertiser	McDonald's
Brand	McDonald's
Posted	April 2017
Media Type	Outdoor/Out of Home
AI Description	The McDonald's 'Search Campaign' ad features a minimalistic design. On a light gray background, the iconic McDonald's logo is prominently displayed in the corner. In the center, a McDonald's cup with a strawberry milkshake is shown, featuring the recognizable yellow 'M' logo. A pink straw is placed in the cup, suggesting refreshing enjoyment. Next to the cup, a search bar is displayed with the beginning letters 'st,' followed by the search results 'strawberry milkshake' and 'star signs,' implying a humorous play on words where McDonald's milkshake is prioritized as a popular search interest. The overall tone is simple and clean, drawing attention to the product itself.
Chief Creative Director	Chaka Sobhani
Creative Director	Matt Lee
Creative Director	Peter Heyes
Art Director	Darren Keff
Art Director	Phillip Meyler
Copywriter	Darren Keff
Copywriter	Phillip Meyler
Agency Producer	Sarah Ioannou
Photographer	Malou Burger
Production Company Producer	Hazel Corstens
Typographer	Stathi Kougianos
Board Account Director	Simon Hewitt Senior
Account Manager	Emily Reed
Account Manager	Vicki Sinclair