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ANDY Awards

Creative Award
New York, United States
Apple - "Shot on iPhone: Colors" by ANDY Awards 2017

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TitleShot on iPhone: Colors
Agency
Campaign Shot on iPhone: Colors
Advertiser Apple
Brand Apple
PostedApril 2017
Media Type Outdoor/Out of Home
AI Description The ad displayed is part of Apple's 'Shot on iPhone' campaign, showcasing the device's camera capabilities through a vivid and colorful display. Featured prominently is a large, round billboard situated at a bustling urban roundabout. The billboard is visually striking with three large photographic panels, each highlighting different vibrant colors. On the left, there is an image filled with various shades of blue, while the right panel exhibits hues of red and orange. At the center, a photograph of a black dog standing against a vivid purple background captures attention. The text 'Shot on iPhone 6' is displayed, emphasizing that the images were taken with an iPhone, showcasing its high-quality photography features. The overall tone of the advertisement is modern, energetic, and innovative, capturing the city’s night ambiance with traffic lights and building facades enhancing the scene's allure. This campaign is an artistic expression, focusing on color and detail to convey Apple's commitment to quality and creativity.
Chief Creative Officer
Creative Director
Creative Director
Creative Director
Associate Creative Director
Art Production Director
Art Producer
Photo Researcher
Global Director of Print
Project Manager
Print Producer
Print Producer
Studio Manager
Assoc. Studio Manager
Studio Designer
Studio Designer
Media Company