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ANDY Awards

Creative Award
New York, United States
Ethos Travel - "The Calendar" by ANDY Awards 2017

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TitleThe Calendar
Agency
Campaign The Calendar
Advertiser Ethos travel
Brand Ethos Travel
PostedApril 2017
Business Sector Travel Agencies, Tour Operators
Media Type Print
AI Description The Ethos Travel print ad creatively presents a cluttered calendar filled with meetings and appointments. The calendar's diverse color blocks visually represent a hectic schedule, emphasizing time management and the stress related to balancing numerous tasks and commitments. The background is modern and minimalistic, highlighting the chaotic arrangement of events. This visual chaos portrays the intense pressure and need for a break. At the bottom of the ad, above the Ethos Travel logo, is the phrase "Time to Get Away," suggesting an inviting escape from the busy lifestyle. The ad cleverly conveys the message that taking a vacation can offer relaxation and relief from daily demands, aligning perfectly with Ethos Travel's services.
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Media Director Universal McCann