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ANDY Awards

Creative Award
New York, United States
Skittles - "Give The Rainbow" by ANDY Awards 2017

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TitleGive The Rainbow
Agency
Campaign Give The Rainbow
Advertiser Mars, Inc.
Brand Skittles
PostedDecember 2016
Business Sector Candies
Media Type Packaging, Branding & Design
AI Description This advertisement for Skittles, a brand by Mars, Inc., highlights a monochromatic design with a playful and intriguing approach. The image features a Skittles package redesigned in black and white, with the typical Skittles rainbow imagery and logo presented in a minimalistic style. The candies themselves are uniform white, maintaining the monochrome theme, deviating from the brand's traditional colorful identity. The Skittles packaging boldly states "Give the Rainbow," playing on the concept of withholding the expected burst of colors. The strikingly simple and stark presentation aims to capture attention through its contrast and surprise, inviting viewers into a world of imaginative interpretation and curiosity about what is usually a vibrantly colored brand.