Thai Samsung Electronics / Thai Association of The Blind - "Touchable Ink" by ANDY Awards 2017
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Thai Samsung Electronics / Thai Association of The Blind - "Touchable Ink"
This ad is part of the ACT Responsible Collection
- Brand: Thai Samsung Electronics / Thai Association of The Blind
- Country: Thailand
- Advertiser: Samsung
| Title | Touchable Ink |
| Agency | J. Walter Thompson Bangkok |
| Campaign | Touchable Ink |
| Advertiser | Samsung |
| Brand | Thai Samsung Electronics / Thai Association of The Blind |
| Date of First Broadcast/Publication | 2016 |
| Business Sector | Consumer Electronics & Audio-Visual |
| Story | Blind people like to read braille, but braille printers are expensive and relatively few braille books are produced. Samsung, in collaboration with the Thailand Association of the Blind, developed “touchable ink” – a special ink that transforms home printers into braille printers. It was created by mixing embossing powder with ink. Load the ink into any printer, convert the text into braille, print – and then heat. The printed paper is now braille paper. |
| Media Type | |
| Length | |
| AI Description | This ad showcases Samsung's innovative 'Touchable Ink,' designed to make braille accessible by using home printers. The main image features a sleek, white bottle marked with its branding, suggesting simplicity and modernity. Surrounding text explains how this ink works, mixing embossing powder with regular ink to create raised, legible braille on plain paper after printing and heating. The ad includes visuals of the printing process, illustrating its ease and accessibility. It highlights the potential of this product to assist the visually impaired in accessing information, thus promoting educational and personal development. The clean, minimalist layout is complemented by a black-and-white color scheme, emphasizing clarity and focus on the innovation itself. The message underscores the empowerment and inclusion that this product offers to the visually impaired community, reflecting Samsung's dedication to technological advancement and social responsibility. |
| Chief Creative Officer | Matt Eastwood |
| Chief Creative Officer | Satit Jantawiwat |
| Managing Director | Parattajariya Jalayanateja |
| Creative Director | Supachai Toemtechatpong |
| Associate Creative Director | Nopharit Dusadeedumkoeng |
| Art Director | Charnpanu Suchaxaya |
| Account Director | Bhasit Pattanapan |
| Project Manager | Oat Phonpat |
| Graphic Designer | Pichet Rujivararat |
| Agency Producer | Jiraporn Channawach |
| Director | Pen-Ek Ratanaruang |
| Executive Producer | Rewat Vorarat |
| Production Company Producer | Phuangphaka Rutimanon |
| Editor | Nittaya Tanprasitwat |
| Director of Photography (DOP) | Chankit Chamnivikaipong |
| Colorist | Arthur Lam |