Canadian Down Syndrome Society - "How long does a person with Down syndrome live" by ANDY Awards 2017
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Canadian Down Syndrome Society - "How long does a person with Down syndrome live"
This ad is part of the ACT Responsible Collection
- Brand: Canadian Down Syndrome Society
- Country: Canada
- Advertiser: Canadian Down Syndrome Society
| Title | How long does a person with Down syndrome live |
| Agency | FCB Canada |
| Campaign | Down syndrome answers |
| Advertiser | Canadian Down Syndrome Society |
| Brand | Canadian Down Syndrome Society |
| Posted | December 2016 |
| Business Sector | Disease Awareness, Support Groups & Associations |
| Story | NA |
| Media Type | Television & Cinema |
| Length | |
| AI Description | This ad by the Canadian Down Syndrome Society addresses the common question, 'How long does a person with Down syndrome live?' It features an individual with Down syndrome speaking directly to the camera, providing information about life expectancy and emphasizing shared uncertainties about the future. The person confidently discusses their age and expresses optimism about life ahead. A simple, clear visual style with warm lighting keeps focus on the speaker’s message. A concluding frame encourages viewers to explore more answers on the CDSS website, promoting further awareness and providing an educational resource. |
| Producer | Judy Hamilton |
| Editor | David Rodriguez |
| Copywriter | Peter Gardiner |
| Chief Creative Officer | Jon Flannery |
| Chief Creative Officer | Jeff Hilts |
| Chief Creative Officer | Nancy Crimi-Lamanna |
| Art Director | Simon Tuplin |
| Account Manager | Joline Christiani |
| Casting | Jigsaw Casting |
| Chief Executive Officer (CEO) | Tyler Turnbull |
| Casting | Shasta Lutz |
| Digital Strategist | Shelagh Hartford |
| Group Account Director | Anabella Mandel |
| Senior Strategist | Eryn LeMesurier |
| Director | Elias Campbell |
| Director of Photography (DOP) | Stephen McLouglin |