Canadian Down Syndrome Society - "Can a person with Down syndrome ride a bike" by ANDY Awards 2017
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Canadian Down Syndrome Society - "Can a person with Down syndrome ride a bike"
This ad is part of the ACT Responsible Collection
- Brand: Canadian Down Syndrome Society
- Country: Canada
- Advertiser: Canadian Down Syndrome Society
| Title | Can a person with Down syndrome ride a bike |
| Agency | FCB Canada |
| Campaign | Down syndrome answers |
| Advertiser | Canadian Down Syndrome Society |
| Brand | Canadian Down Syndrome Society |
| Posted | December 2016 |
| Business Sector | Disease Awareness, Support Groups & Associations |
| Story | NA |
| Media Type | Television & Cinema |
| Length | |
| AI Description | The advertisement for the Canadian Down Syndrome Society opens with a simple, yet profound question on screen: "Can a person with Down syndrome ride a bike?" It then cuts to a young boy with Down syndrome, wearing a striped hoodie and glasses, confidently answering, "Yes I can!" This empowering statement is amplified through footage of him happily riding a bike along a suburban street, showcasing his capability and independence. The visuals are bright and inviting, highlighting a sense of normalcy and inclusion. The ad concludes with a call to action to visit CDSS.ca for more answers, complemented by the logo of the Canadian Down Syndrome Society, effectively promoting awareness and understanding. |
| Producer | Judy Hamilton |
| Editor | David Rodriguez |
| Copywriter | Peter Gardiner |
| Chief Creative Officer | Jon Flannery |
| Chief Creative Officer | Jeff Hilts |
| Chief Creative Officer | Nancy Crimi-Lamanna |
| Art Director | Simon Tuplin |
| Account Manager | Joline Christiani |
| Casting | Jigsaw Casting |
| Chief Executive Officer (CEO) | Tyler Turnbull |
| Casting | Shasta Lutz |
| Digital Strategist | Shelagh Hartford |
| Group Account Director | Anabella Mandel |
| Senior Strategist | Eryn LeMesurier |
| Director | Elias Campbell |
| Director of Photography (DOP) | Stephen McLouglin |