Canadian Down Syndrome Society - "Can people with Down syndrome play sports" by ANDY Awards 2017
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Canadian Down Syndrome Society - "Can people with Down syndrome play sports"
This ad is part of the ACT Responsible Collection
- Brand: Canadian Down Syndrome Society
- Country: Canada
- Advertiser: Canadian Down Syndrome Society
| Title | Can people with Down syndrome play sports |
| Agency | FCB Canada |
| Campaign | Down syndrome answers |
| Advertiser | Canadian Down Syndrome Society |
| Brand | Canadian Down Syndrome Society |
| Posted | December 2016 |
| Business Sector | Disease Awareness, Support Groups & Associations |
| Story | NA |
| Media Type | Television & Cinema |
| Length | |
| AI Description | The ad by the Canadian Down Syndrome Society, produced in 2016 by FCB Canada, features a person with Down syndrome confidently speaking about participating in sports. The individual shares their experience, highlighting involvement in the Special Olympics, particularly in downhill skiing where they won gold and bronze medals. The visuals focus on the person standing by a window with natural light, emphasizing the authenticity and warmth of the message. The ad is straightforward, using minimal background distractions to spotlight the individual's message of empowerment and capability. The search bar with 'Down Syndrome Answers' suggests seeking more information, ending with a prompt to visit the CDSS website for additional answers. The ad fosters awareness and acceptance, aiming to challenge stereotypes about the abilities of individuals with Down syndrome. |
| Producer | Judy Hamilton |
| Editor | David Rodriguez |
| Copywriter | Peter Gardiner |
| Chief Creative Officer | Jon Flannery |
| Chief Creative Officer | Jeff Hilts |
| Chief Creative Officer | Nancy Crimi-Lamanna |
| Art Director | Simon Tuplin |
| Account Manager | Joline Christiani |
| Casting | Jigsaw Casting |
| Chief Executive Officer (CEO) | Tyler Turnbull |
| Casting | Shasta Lutz |
| Digital Strategist | Shelagh Hartford |
| Group Account Director | Anabella Mandel |
| Senior Strategist | Eryn LeMesurier |
| Director | Elias Campbell |
| Director of Photography (DOP) | Stephen McLouglin |