Activia - "Journey to your Dream/Ingrid" by ANDY Awards 2017
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Activia - "Journey to your Dream/Ingrid"
- Brand: Activia
- Country: France
- Advertiser: Danone
| Title | Journey to your Dream/Ingrid |
| Brief | Activia takes us on a journey – through the eyes of a ballerina – starting from a childhood ballet class in Rio de Janeiro. We see her determination, her struggles, her pain. We watch as she leaves her country and her family to follow her dreams all the way to New York City. The music crescendos and abruptly ceases. She is selected by the stern-faced, demanding director to dance front and centre on stage. She is Ingrid Silva, one of the world’s best emerging dancers, and she has made it. The journey to your dreams always starts from within. |
| Agency | Wunderman |
| Campaign | Journey to your Dream/Ingrid |
| Advertiser | Danone |
| Brand | Activia |
| Posted | November 2016 |
| Business Sector | Food |
| Story | Activia is one of the most known yogurt in the world and a true ally for women's daily life. |
| Problem | Based on the proven facts that a large majority of women are convinced their body prevents them from achieving their deepest aspirations, Activia has gone on a mission to help them find inner harmony, to realign body and spirit, to unite ‘I want’ and ‘I can’. The brand offers each of them the opportunity to "live in sync" with themselves and ultimately unleash their full potential. As element of a whole campaign, this film will hopefully inspire every women in the world and help them to understand that every great achievement starts from within. |
| Media Type | Web Film |
| AI Description | The ad titled "Journey to your Dream/Ingrid" for Activia showcases the inspirational story of a young girl from a poor neighborhood in Rio de Janeiro who works her way up to becoming a professional ballerina in New York City. The film begins with the little girl inspired by a snow globe with a ballerina, sparking her dream. It transitions to scenes of her practicing ballet in small, modest settings, while being supported by family and friends. Her struggles, perseverance, and dedication to dance are vividly depicted as she eventually makes it to an audition in a grand theater. The soundtrack and visuals convey a strong message of hope, empowerment, and the importance of inner harmony in achieving one’s dreams. Featuring the tagline, "The Journey to Your Dreams Always Starts from Within", the ad aims to resonate with women worldwide, inspiring them to realize their potential. |
| Creative Director | Benjamin Bregeault |
| Art Director | Benjamin Bregeault |
| Production Company | Moonwalk |
| Director | Ben Briand |
| Production Company Producer | Alexis Bensa |
| Agency Producer | Valérie Montiel |
| Agency Producer | Estelle Diot |
| Strategist | Lionel Gomez |
| Strategist | Katie Barber |
| Strategist | Richard Dunn |